New Coca-Cola Classic can design June 1, 2007
Posted by Wade Rockett in Marketing.trackback
The yellow ribbon (which was just wrong) is gone, along with the bubbles and “fizzy” white ribbon. The new design is smooth and crisp, and the word “classic” is in a cool, tasteful little sans-serif font. I approve.
Hell yes. It’s about time these brands get their heads out of their butts and just do it right. Simple and right.
Now if only 7-Up could figure this out.
Yes, I love the new cans too. The yellow and silver stripes and water droplets were dumb and Coke doesn’t need a fruity can like that to be good.
I miss New Coke.
Todd, you could pour Pepsi into the new can and pretend. Though it’s not the same without the puffy logo.
i live in southern ontario and have not seen a case of coke classic in moths whats up with that
Only USA gets their cans labelled with classic. Possibly because to save time and label space on “classic” and “classique”. Canada is the only place where “classic” isn’t labelled.