Moist January 17, 2007
Posted by Wade Rockett in Advertising, Copywriting, Photography, What.2 comments
WHAT
They make innovation! Duh! September 22, 2006
Posted by Wade Rockett in Copywriting, Marketing.Tags: PAX06
2 comments
From the Penny Arcade Expo 2006 program comes this entry describing one of the show’s sponsors. I’ve removed the company’s name for reasons that will shortly become clear.
*** is a world-class company with the innovation, execution, and vision to grow our leadership position in the industry. Today’s world-class companies share three essential characteristics. First, they deliver innovative products and technologies that customers want. Second, they have established a proven track record of fast, efficient manufacturing execution. And third, they have a bold vision of where to take their business, and often their industry, in the future.
Pop quiz! What product does this company manufacture?
Bonus question: Do you think the writer knew?
Tags: marketing, writing, copywriting, marketingspeak, buzzwords, glittering generalities
