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My Coke Rewards discussions move to new MCR message board August 13, 2007

Posted by Wade Rockett in Loyalty Programs.
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The conversation about the My Coke Rewards loyalty program has moved from my blog posts to the My Code Mania MCR forums, which are better equipped to handle such things. As a result, I’ve closed the comments on my Coke-related entries.

If you’ve been doing My Coke Rewards for a while you might remember these guys as the folks behind My Coke Mania, which had to shut down a few months ago. Good to see them back in action.

There’s also a My Coke Rewards discussion on ForumUp.

And check out this My Coke Rewards group on Google Groups.

My Coke Rewards customer service numbers:
1-800-438-2653 (8 AM - 5 PM EST)
1-866-674-2653

My Coke Rewards e-prize fulfillment problems:
(you ordered something and it hasn’t arrived)
1-866-218-5697

Thanks to everyone who came by to comment, question, rant, rave, and offer advice and support about the program. Y’all rock.

We have a Coke employee! Vanilla Coke coming back, he says. May 7, 2007

Posted by Wade Rockett in Blogging, Loyalty Programs.
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Rockett Science reader eric h has been giving advice to frustrated My Coke Rewards participants in the comments on “You know what? Screw my Coke Rewards Points.” Today, Eric revealed that he is an employee of the Coca-Cola company. Is he for real? Time will tell, although he did drop the insider news that the discontinued Vanilla Coke flavor is coming back next week.

(As I wrote “Is he for real?” I wondered to myself why someone would pose as a Coke employee. But then I remembered that when I signed up for AOL back in the mid-90s I tried to create the user account “ColonelSanders”. I planned to go into chat rooms and try to steer every conversation toward the subject of chicken. Sadly, AOL denied me the user name.)

I’m assuming that the views expressed in Eric’s comments do not necessarily reflect the views of his employer.

Comment madness! May 1, 2007

Posted by Wade Rockett in Blogging, Loyalty Programs, Marketing.
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9 comments

I can’t decide whether to close the comments (62 so far) on “You know what? Screw my Coke Rewards points” or leave it open and see where it all goes. The insane amount of attention that single post gets is annoying, but it’s also fascinating. My blog is a locus of Coke rage!
As a marketing bastard, would it be wrong of me to deprive Coke of such a wealth of customer feedback? I just wish someone from Coke would join the conversation and start answering these complaints.

Buy Coke, get water. Such a deal! April 9, 2007

Posted by Wade Rockett in Loyalty Programs.
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I cashed in some more of My Coke Rewards points this morning. For 24 points, I got a coupon (to be mailed) for a free Dasani bottled water.

At 3 points a bottle, that’s 8 Cokes that I bought and drank in order to get…free water.

AWESOME.

Coke Rewards tips from readers, and I finally spend some of these points March 31, 2007

Posted by Wade Rockett in Loyalty Programs, Marketing.
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My last couple of posts about my experiences with the My Coke Rewards program led readers to offer some helpful MCR hacks.

I mentioned that I was having a hard time reading the codes at the bottoms of the caps. Kirk Castille wrote,

“If you take a flashlight and put it under the cap it makes the numbers and letters a lot easier to read.”

Jeff said,

“I hold the caps up against the screen of my laptop on super bright. Helps a lot. If that doesnt work I have my 10 year old read them to me.”

Maybe Jeff’s 10 year old can read them for me, too? The other day I went to LensCrafters for new glasses and wound up with a pair of trifocals. Trifocals, for God’s sake.

When I mentioned that the new, shallower caps made it easier for me to read the codes, Rob said,

“Funny you mention that, Wade. I found that it makes it harder to, you know, get to the actual product you bought in the first place. The caps are much harder to get off the bottle now, because they’re so shallow.”

They are a little slippery, aren’t they? But they haven’t given me too much trouble. In conversation, my buddy Steve pointed out that by reducing the size of the caps, Coke might also be saving money on packaging.

Yesterday I finally spent 25 of my Coke Rewards points on a coupon good for a free popcorn at AMC movie theaters (with the purchase of a Coca-Cola beverage, of course.)

This makes me very happy, because almost all of the coupons, gift certificates, etc. that I get for movie theaters are for the Regal Cinemas chain; whereas the theater that’s closest to us is an AMC. Maybe Regal participates in more “package deal” gift certificate programs?

Anyway, after putting up the art for the “Visions” exhibit at Redeemer and having lunch, we’re gonna see 300 and eat popcorn.

You know what? Screw my Coke Rewards Points. January 29, 2007

Posted by Wade Rockett in Loyalty Programs, Marketing.
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Thanks for coming! This discussion has moved to the My Code Mania MCR forums, which are better equipped to handle such things than a single blog post. Comments to this entry are now closed.

There’s also a My Coke Rewards discussion on ForumUp.

For current codes, rewards, and promos, check out this My Coke Rewards group on Google Groups

My Coke Rewards customer service numbers:
1-800-438-2653 (8 AM - 5 PM EST)
1-866-674-2653

My Coke Rewards e-prize fulfillment problems:
(you ordered something and it hasn’t arrived)
1-866-218-5697

The old original cranky post:

Whatever prizes they might offer aren’t worth having to keep track of these damn bottle caps and scraps of cardboard packaging, printed with unreadable strings of letters. I have to pry off the little condom inside the bottle cap and squint at the dot matrix letters printed in its gloomy interior. When I finish pecking out the code on the Coke Rewards Web page, it tells me that the code is wrong. I don’t know why it’s wrong, because that’s a secret.

Dear Coca-Cola company: Please stop making me work so hard to participate in your promotion.