Reason #1,897 to pay attention to who you’re pitching October 24, 2008
Posted by Wade Rockett in PR.Tags: cnet, PR, publicrelations, rafeneedleman, headdesk, mediarelations, pitch
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This public relations pitch was just posted on a blog:
With this win, NetShelter in the next comScore cycle will likely over take CNET as the #1 property for reaching technology audiences worldwide. Not bad for an 8 year old start up operating on minimal outside funding.
NetShelter has positioned itself as the “media company for the online age” and is functioning more like a traditional media company (but without the whopping overhead of a CNET.) …
The recipient? Rafe Needleman. Of CNET.
D’oh!
(From Rafe’s Pro PR Tips blog)
Using Twitter to engage customers: Zappos, Southwest, GM April 21, 2008
Posted by Wade Rockett in Marketing, PR.Tags: Armano, GM, Southwest Airlines, Twitter, Zappos
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David Armano, VP of Experience Design with Critical Mass, recently posted a blog entry about how Zappos and Southwest Airlines are using Twitter to interact with consumers. Great stuff:
- In addition to linking to company blog posts and promotions, SouthwestAir (787 followers) sends nice messages to customers who mention Southwest on Twitter, and responds to their suggestions.
- The Twitter account for Zappos (1,974 followers) is used by the CEO, and features daily lightning-quick contests. (Posted on Saturday at 6 PM: “Twitter @zappos with your favorite non-shoe brand that we sell on Zappos before 610 pacific, I will pick a winner to get all 3.”)
- Currently 79 other Zappos employees are posting on Twitter. Zappos displays all of the public Twitter talk about the company on its Web site.
After reading Armano’s post I discovered that GMBlogs also has a Twitter account (288 followers). Like Zappos and Southwest, they’re using it to engage people in conversation: Nearly all of their updates are either open questions for everyone, or public responses to individuals. Even when posting a link to a press release they ask, “What do you think?”
I’m guessing that these companies are using RSS feeds from TweetScan, a Twitter keyword search site, to spot whenever someone mentions them on Twitter and react. For example, here’s a TweetScan search for “Turbo Chicken”.
