I’ll be on the other side of the table tonight, as a panelist at the PRSA Puget Sound wine and cheese social. Our topic is “Blogging in the Public Interest”.
My esteemed co-panelists will be Matt Rosenberg, executive director of Public Eye Northwest, and Katie McCarthy, senior media relations consultant for Group Health Cooperative. Perhaps you’ll attend?
This public relations pitch was just posted on a blog:
With this win, NetShelter in the next comScore cycle will likely over take CNET as the #1 property for reaching technology audiences worldwide. Not bad for an 8 year old start up operating on minimal outside funding.
NetShelter has positioned itself as the “media company for the online age” and is functioning more like a traditional media company (but without the whopping overhead of a CNET.) …
The recipient? Rafe Needleman. Of CNET.
D’oh!
(From Rafe’s Pro PR Tips blog)
David Armano, VP of Experience Design with Critical Mass, recently posted a blog entry about how Zappos and Southwest Airlines are using Twitter to interact with consumers. Great stuff:
After reading Armano’s post I discovered that GMBlogs also has a Twitter account (288 followers). Like Zappos and Southwest, they’re using it to engage people in conversation: Nearly all of their updates are either open questions for everyone, or public responses to individuals. Even when posting a link to a press release they ask, “What do you think?”
I’m guessing that these companies are using RSS feeds from TweetScan, a Twitter keyword search site, to spot whenever someone mentions them on Twitter and react. For example, here’s a TweetScan search for “Turbo Chicken”.
