They make innovation! Duh!

Wade Rockett — Fri, 22 Sep 2006 14:05:00 +0000

From the Penny Arcade Expo 2006 program comes this entry describing one of the show’s sponsors. I’ve removed the company’s name for reasons that will shortly become clear.

*** is a world-class company with the innovation, execution, and vision to grow our leadership position in the industry. Today’s world-class companies share three essential characteristics. First, they deliver innovative products and technologies that customers want. Second, they have established a proven track record of fast, efficient manufacturing execution. And third, they have a bold vision of where to take their business, and often their industry, in the future.

Pop quiz! What product does this company manufacture?

Bonus question: Do you think the writer knew?

Tags: marketing, writing, copywriting, marketingspeak, buzzwords, glittering generalities

Rockett Science » PAX06

They make innovation! Duh!