Advocacy in action! Liz Strauss likes me. And my mom. January 26, 2009
Posted by Wade Rockett in Hedgehog.Tags: advocacy, Twitter
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Not in that order, though.
Advocacy in action! I am to awesome. November 19, 2008
Posted by Wade Rockett in Hedgehog.Tags: advocacy, Twitter
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Advocacy in action! I give the best advice. October 8, 2008
Posted by Wade Rockett in Hedgehog.Tags: advocacy, Twitter
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From a friend:
Ages ago you told me to read Anne Lamott. I promptly forgot to do that. Then I did. And I remembered that you give the best advice. THANKS!
It’s true. I do give the best advice.
Using Twitter to engage customers: Zappos, Southwest, GM April 21, 2008
Posted by Wade Rockett in PR.Tags: Armano, GM, Southwest Airlines, Twitter, Zappos
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David Armano, VP of Experience Design with Critical Mass, recently posted a blog entry about how Zappos and Southwest Airlines are using Twitter to interact with consumers. Great stuff:
- In addition to linking to company blog posts and promotions, SouthwestAir (787 followers) sends nice messages to customers who mention Southwest on Twitter, and responds to their suggestions.
- The Twitter account for Zappos (1,974 followers) is used by the CEO, and features daily lightning-quick contests. (Posted on Saturday at 6 PM: “Twitter @zappos with your favorite non-shoe brand that we sell on Zappos before 610 pacific, I will pick a winner to get all 3.”)
- Currently 79 other Zappos employees are posting on Twitter. Zappos displays all of the public Twitter talk about the company on its Web site.
After reading Armano’s post I discovered that GMBlogs also has a Twitter account (288 followers). Like Zappos and Southwest, they’re using it to engage people in conversation: Nearly all of their updates are either open questions for everyone, or public responses to individuals. Even when posting a link to a press release they ask, “What do you think?”
I’m guessing that these companies are using RSS feeds from TweetScan, a Twitter keyword search site, to spot whenever someone mentions them on Twitter and react. For example, here’s a TweetScan search for “Turbo Chicken”.
