Rockett Science » Twitter

Advocacy in action! Liz Strauss likes me. And my mom.

Wade Rockett — Mon, 26 Jan 2009 22:15:35 +0000

Not in that order, though.

Advocacy in action! I am to awesome.

Wade Rockett — Wed, 19 Nov 2008 23:54:54 +0000

Advocacy in action! I give the best advice.

Wade Rockett — Wed, 08 Oct 2008 22:06:05 +0000

From a friend:

Ages ago you told me to read Anne Lamott. I promptly forgot to do that. Then I did. And I remembered that you give the best advice. THANKS!

It’s true. I do give the best advice.

Using Twitter to engage customers: Zappos, Southwest, GM

Wade Rockett — Mon, 21 Apr 2008 18:30:39 +0000

David Armano, VP of Experience Design with Critical Mass, recently posted a blog entry about how Zappos and Southwest Airlines are using Twitter to interact with consumers. Great stuff:

In addition to linking to company blog posts and promotions, SouthwestAir (787 followers) sends nice messages to customers who mention Southwest on Twitter, and responds to their suggestions.
The Twitter account for Zappos (1,974 followers) is used by the CEO, and features daily lightning-quick contests. (Posted on Saturday at 6 PM: “Twitter @zappos with your favorite non-shoe brand that we sell on Zappos before 610 pacific, I will pick a winner to get all 3.”)
- Currently 79 other Zappos employees are posting on Twitter. Zappos displays all of the public Twitter talk about the company on its Web site.

After reading Armano’s post I discovered that GMBlogs also has a Twitter account (288 followers). Like Zappos and Southwest, they’re using it to engage people in conversation: Nearly all of their updates are either open questions for everyone, or public responses to individuals. Even when posting a link to a press release they ask, “What do you think?”

I’m guessing that these companies are using RSS feeds from TweetScan, a Twitter keyword search site, to spot whenever someone mentions them on Twitter and react. For example, here’s a TweetScan search for “Turbo Chicken”.