Suddenly I have the urge to make my Wishlist a lot less interesting. Or maybe MORE interesting.

6 Jan

Via John Battelle’s Searchblog: Tom Owad presents Data Mining 101: Finding Subversives with Amazon Wishlists.

It used to be you had to get a warrant to monitor a person or a group of people. Today, it is increasingly easy to monitor ideas. And then track them back to people. Most of us don’t have access to the databases, software, or computing power of the NSA, FBI, and other government agencies. But an individual with access to the internet can still develop a fairly sophisticated profile of hundreds of thousands of U.S. citizens using free and publicly available resources. Here’s an example.

There are many websites and databases that could be used for this project, but few things tell you as much about a person as the books he chooses to read. Isn’t that why the Patriot Act specifically requires libraries to release information on who’s reading what? For this reason, I chose to focus on the information contained in the popular Amazon wishlists.

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