Marketing is a do-it-WITH-the-customer process.

30 Jan

“Marketing is not a do-it-to-the-customer, one-way process. The highest aim of marketing is to create products and stories about them that empower customers to sell for you. Don’t simply create loyal customers. Create customers who are enraptured with your product and sell for you… I didn’t realize that marketing evangelism was catching on. Now I’ve become a zealot. Marketing evangelism is where it’s at.”

— Michael Krauss, quoted in Church of the Customer Blog

If I should ever doubt this, I will say to myself: “So, Wade, tell me about the Apple products you own.”

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