zefrank posts excellent show about branding

31 Aug

zefrank, as always thinking so I don’t have to, speaks to the subject of brands. Click on the EXTREME CLOSE UP to play!

“…[R]ight now, platforms are fracturing. There are fewer specific places that have access to a large market share. It’s getting harder to speak to lots of people. But the shared emotional aftertaste of ‘brand’ is platform independent.”

Via SEOmoz Blog

(Updated 9/4/06 to remove the embedded video, which starts playing as soon as the page loads. Why are you configured to do that, video? Why do you think it’s good for the Web for you to play whether someone wants you to or not?)

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